Foster Store — Batch

Focus — Packaging Design

Description — Batch is the private label food brand within the store, Foster. This line carries food from different parts of the world that includes products from pastas to sauces.  A few countries selected for this project were Japan, Italy, United States, and several South American countries.

Concept — Because the store is targeting inexperienced millennials, the concept behind this line was to educate the consumers in how to shop for ingredients. The idea was to give small samples of different cultures in order to learn how to cook with unfamiliar ingredients.